Mother London approached me to create illustrations for Stella Artois’ new global campaign. The feedback was beyond my expectations; my work defined the aesthetics and led me to be the leading artist of the project. I flew to London to design many posters, an animated film, characters, scenarios, and other elements, working close to the fantastic team of Mother. The result was so good that it became the reference for any production across the world.

The Life Artois was launched after more than a year of work and arrived Europe, North/Central/South America, Asia, and Oceania. I hope with such a large scale of exposure, my work inspired people about the value of the simple pleasures of life, like sharing a beer with loved ones. One of the things we missed most during isolation.